These people are what we call “freebie seekers” in business. They seem very interested but they never make any purchase.
To focus on real customers who are ready to buy, try these tips:
1. Ask Questions Early: Find out if they are serious about buying from the start.
2. Be Clear About Prices: Let them know your prices up front so only serious buyers stay.
3. Offer Free Samples: Give a taste to ONLY THOSE who show real interest to help them decide.
4. Listen to Their Words: Pay attention to what they say to gauge their interest.
Most people have ended up giving lots of freebies to non-serious clients that have in turn wasted their resources and put their businesses in losses.
I came across this crazy statistic, “9 out of 10 startups fail in the first three years of operation,” and that has kept me thinking. It is shocking that only 10% of people get to build something solid that can stand the test of time. There are about 7 billion people on the planet; just imagine that only 10% of them get to build something firm.
How about the 90%? What do they build? Well, everyone is building something. Everybody is building a house; someone is building using dried grass, someone else is building using wood, another mud, another stone, and another, always called out for being too proud, a snob and extravagant, is using precious stones.
Since everything is refined by quakes, shakes, and fire, only 10% of those who decided to build using precious stones stood the test of time. You see, precious stones are rare; they are expensive and hard to acquire. Only a few are willing to go the extra mile to search and get their hands dirty to dig for it.
The overwhelming majority keep wishing because they do not want to get their hands dirty. Sadly, they don’t even know what they are building, and they keep wishing that they were like the 10% who did their best to gain knowledge and skills to understand their ‘WHY’. They get to understand why building using precious stones is more important than merely using other building materials.
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